Professional Communication: Visual Communication and Social Media Option (B.S.)

Professional Communication: Visual Communication and Social Media Option (B.S.)
Professionals communicating
  Online Program

The online B.S. in Professional Communication prepares you for work in today’s complex information-based economy and media-driven culture.

 Credit Hours: 120  |   Transfer: Up to 90 Credits  |   Tuition Cost


What is the Visual Communication and Social media Option in Professional Communication?

The Bachelor of Science in Professional Communication builds skills in analytical thinking, compelling writing, effective persuasion, and clear expression to prepare graduates to work in an information-based economy and to be engaged citizens of a media-driven culture. The major is well-suited to students interested in careers or further studies in such areas as public relations, public service, nonprofit advocacy, and corporate communications. Courses provide students the opportunity to study fundamental theory and multiple sectors of practice in the discipline of communication and to prepare to contribute to public and private enterprises that consistently need to convey messages effectively, manage information appropriately, and respond ethically and effectively to opportunities and to crises.

Why study the Visual Communication and Social media Option in Professional Communication at UNH College of Professional Studies?

The B.S. in Professional Communication prepares you for work in today’s complex information-based economy and media-driven culture. Advance your knowledge in public relations, public service, nonprofit advocacy, and corporate communications. You’ll develop analytical thinking skills that will help you craft and deliver effective messages through written, spoken, and digital channels. In your courses, you’ll learn to use communications best practices to help organizations respond to both opportunities and threats. Our option in Visual Communication and Social Media focuses on effectively utilizing emerging trends in social media and other forms of visual communication to convey messages effectively, clearly, and quickly. Particular emphasis is given to the intersection of visual communication with the fields of marketing and advertising.

Potential Career Areas

  • Social Media Manager
  • Digital Media Planner
  • Advertising and Promotions Manager
  • Marketing Manager
  • Public Relations Specialist
  • Technical Writer
  • Media Programming Director

Course Highlights


  • Communication Theory
  • Visual Media Production
  • Persuasive Communication
  • Interpersonal Communication and Group Dynamics
  • Visual Communication
  • Media and Strategic Communication
  • Professional Communication
  • Communication for Training and Performance Improvement
  • …and more!

Why UNH CPS?


  • Regionally accredited by the New England Commission on Higher Education, Inc. (NECHE).
  • Available fully online with select on-campus courses.
  • Affordable tuition.
  • Nationally ranked online programs.
  • About 89% of our students are transfer students. Making the most of your transfer credits is our specialty.
  • Career advising is available to all students and alumni. We also extend this service to those considering their college options.
  • Faculty who are subject matter experts and share their real-world expertise, helping you apply what you learn to your personal goals and career.
  • We’re experts at assessing credit toward your undergraduate degree – not only from previous college coursework, but also for other college-level knowledge demonstrated outside the traditional classroom.

Students pursuing an associate degree at their local community college are encouraged to explore our Transfer Pathway! This resource lists the courses your associate degree should contain at your community college, as well as the remaining courses you’ll need to take at UNH College of Professional Studies to complete your bachelor’s degree!

View Your Transfer Pathway

  • Completion of our free, online application for admission
  • High school diploma, completion of a high school education in a homeschool setting under state law, or demonstrate high school equivalency.
    • Successful completion of one of the following exams will be required for demonstrating high school equivalency: the GED, HiSET, or TASC

Get started by connecting with an advisor.

An advisor trained in our professional communication program will contact you to learn more about your academic and career goals.

We’ll also share our course schedule so you can read more about the College’s programs, students, and faculty.

Curriculum & Requirements

The Bachelor of Science in Professional Communication hones the skills of analytical thinking, compelling writing, effective persuasion, and clear expression to prepare graduates to work in an information-based economy and to be engaged citizens of a media-driven culture. The major is well-suited to students interested in careers or further studies in such areas as public relations, public service, nonprofit advocacy, and corporate communications. Courses provide students the opportunity to study fundamental theory and multiple sectors of practice in the discipline of communication and to prepare to contribute to public and private enterprises that consistently need to convey messages effectively, manage information appropriately, and respond ethically and effectively to opportunities and to crises.

 

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.

Sample Course Sequence

Plan of Study Grid
First Year
FallCredits
COM 440 Persuasive Communication 4
ENG 420 The Writing Process 4
General Education Course 4
Elective 4
 Credits16
Spring
COM 465 Communication Theory 2
COM 480 Visual Communication 4
CRIT 501 Introduction to Critical Inquiry 4
MTH 402
or MTH 504
or MTH 510
Math for Our World
or Statistics
or Pre-Calculus
4
 Credits14
Second Year
Fall
COM 460 Interpersonal Communication and Group Dynamics 4
COM 504 Web Development I 4
COM 535 Visual Media Production 4
Elective 4
 Credits16
Spring
COM 590 Professional Communication 4
General Education Course 4
General Education Course 4
Elective 4
 Credits16
Third Year
Fall
ART 512
or CMPL 540
or CMPL 622
or COM 685
or MKT 510
or MKT 600
or MKT 720
Fundamentals of Design
or Best Practices in Website Design
or Human Computer Interaction
or Web Development II
or Principles of Marketing
or Social Media Marketing
or Digital Advertising
4
COM 665 Media and Strategic Communication 4
CRIT 602 Advanced Critical Analysis and Strategic Thinking 4
Elective 4
 Credits16
Spring
COM 670 Advanced Visual Communication 4
COM 707 Communication for Training and Performance Improvement 2
COM 685
or ART 512
or CMPL 540
or MKT 510
or MKT 600
or MKT 720
Web Development II
or Fundamentals of Design
or Best Practices in Website Design
or Principles of Marketing
or Social Media Marketing
or Digital Advertising
4
Elective 4
 Credits14
Fourth Year
Fall
COM 680 Trends in Digital and Social Media 4
IDIS 601 Interdisciplinary Seminar 4
Elective 4
Elective 4
 Credits16
Spring
COM 797 Integrative Capstone: Project in Professional Communication 4
Elective 4
Elective 4
 Credits12
 Total Credits120

Degree Requirements

Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at UNH
Minimum Cumulative GPA: 2.0 is required for conferral*
Core Curriculum Required: General Education Program
Major, Option and Elective Requirements as indicated.
*GPA: Major and any state certification GPA requirements may be higher and are indicated in program details.
 
A minimum grade of C- is required in all Major coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor, and General Education requirements with only one overlap being utilized between the Major and Minor. Please note that Option requirements are considered part of the Major. Students must complete 16 upper-level credits in majors within the College of Professional Studies, Online.

General Education Program Requirements

A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.

All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar, must be taken prior to the capstone.

ENG 420The Writing Process4
COM 460Interpersonal Communication and Group Dynamics4
COM 480Visual Communication4
CRIT 501Introduction to Critical Inquiry4
Select one of the following:4
MTH 402
Math for Our World
MTH 504
Statistics
MTH 510
Pre-Calculus
Knowledge of Human Behavior & Social Systems4
Knowledge of the Physical & Natural World4
Knowledge of Human Thought & Expression4
CRIT 602Advanced Critical Analysis and Strategic Thinking4
IDIS 601Interdisciplinary Seminar4
Total Credits40

Writing Program Requirements

All bachelor's degree candidates are required to complete four writing intensive courses as part of the University Writing Program Requirements as follows:

ENG 420
The Writing Process
One Writing Intensive course in the Major
One Writing Intensive course at the 600-level or above
One Additional Writing Intensive Course

Writing Intensive courses are identified with the label "Writing Intensive Course" in the "Attributes" section of the course description and/or a W following the course number.

 

Major Requirements

Prior to capstone enrollment, students are expected to complete the majority of their required major courses along with CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar. Students should consult with their advisor regarding specific major courses that may be completed with their capstone. Academic Advisor approval is required for registration to be processed.

Major in Professional Communication
Foundational Courses
COM 440Persuasive Communication4
COM 460Interpersonal Communication and Group Dynamics4
COM 465Communication Theory2
COM 480Visual Communication4
COM 535Visual Media Production4
Intermediate Courses
COM 590Professional Communication4
COM 665Media and Strategic Communication4
Advanced Courses
COM 707Communication for Training and Performance Improvement2
Option in Visual Communication and Social Media
COM 504Web Development I4
COM 680Trends in Digital and Social Media4
COM 670Advanced Visual Communication4
Select two of the following:8
ART 512
Fundamentals of Design
CMPL 540
Best Practices in Website Design
CMPL 622
Human Computer Interaction
COM 685
Web Development II
MKT 510
Principles of Marketing
MKT 600
Social Media Marketing
MKT 720
Digital Advertising
Integrative Capstone
COM 797Integrative Capstone: Project in Professional Communication4
Total Credits52

Electives

Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, option or minor. Students will need 120 credits total to graduate with a bachelor's degree from the Online Division of the College of Professional Studies.

 
  • Survey foundational theories of communication relating to individuals, groups, and mass media.
  • Create and deploy distinct messages suited to specific audiences and situations, in written, verbal, and digital formats.
  • Compose, design, and deliver targeted and engaging presentations.
  • Identify and respond to complex communication practices and challenges within organizations, and effect strategic improvements thereto.
  • Analyze and critique rhetorical strategies and communication methods specific to cultural and industry norms.
  • Employ an understanding of the impact of cultural differences on communication in a global context.
  • Integrate individual reflection on questions of ethics and citizenship, particularly in digital contexts, to include the personal and professional ramifications of netiquette, digital footprint, and digital citizenship.
  • Demonstrate aptitude with research methods, both quantitative and qualitative, as these inform and are applied in the field of professional communication.
  • Develop specialized knowledge and skill in a specific aspect or professional practice within professional communication.

Your Prior and Current Learning Counts


Many of our students can demonstrate college-level knowledge gained from military, workplace and volunteer-based training, and experiences. We are experts at helping students demonstrate learning and earning academic credit.

Learn More


 

Career Outcomes

Talk with your advisor to discuss how your program, experience, and goals align.