This online program explores global markets, consumer behavior, branding, and social media, giving you a solid foundation in marketing. You’ll develop an understanding of market trends and strategies using both creative and data-driven approaches that will help you contribute to an organization’s goals.
Credit Hours: 120 | Transfer: Up to 90 Credits | Tuition Cost
The B.S. in Marketing program provides a strong foundation for individuals who want to work in the fast-paced world of marketing. Students will gain a thorough knowledge of consumer behavior, branding, social media management, global marketing, and more.
Updated in 2021 with fresh course topics that align with today’s digital marketing environment, including: Agile Marketing, Digital Design and Usability, and Digital Storytelling and Brand Management.
Potential Careers:
- Marketing Specialist
- Content Creator
- Survey Researcher
- Public Relations Specialist
- Event Planner
- Sales Manager
- Advertising and Promotions Manager
- Search Engine Optimization Specialist
- Brand Manager
Course Highlights
- Agile Marketing
- Fundamentals of Design
- Principles of Marketing
- Marketing Research
- Social Media Marketing
- Digital Storytelling and Brand Management
- Digital Advertising
- Marketing Design and Usability
- Writing for Visual media
- Introduction to Data Analytics
…and more!
Why UNH CPS?
- Regionally accredited by the New England Commission on Higher Education, Inc. (NECHE).
- Available fully online with select on-campus courses.
- Affordable tuition.
- Nationally ranked online programs.
- About 89% of our students are transfer students. Making the most of your transfer credits is our specialty.
- Career advising is available to all students and alumni. We also extend this service to those considering their college options.
- Faculty who are subject matter experts and share their real-world expertise, helping you apply what you learn to your personal goals and career.
- We’re experts at assessing credit toward your undergraduate degree – not only from previous college coursework, but also for other college-level knowledge demonstrated outside the traditional classroom.
Whether you completed your associate degree or took a few courses, we have experience working with community college students nationwide and we are experts at maximizing your transfer credits. We are proud of our formal partnerships to support community college graduates through our Transfer Pathways.
Students pursuing an associate degree at a New Hampshire community college are encouraged to explore our Transfer Pathway below.
- Completion of our free, online application for admission
- High school diploma, completion of a high school education in a homeschool setting under state law, or demonstrate high school equivalency.
- Successful completion of one of the following exams will be required for demonstrating high school equivalency: the GED, HiSET, or TASC
Curriculum & Requirements
This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.
Sample Course Sequence
| First Year | ||
|---|---|---|
| Fall | Credits | |
| APST 405 | Career Development and Planning | 2 |
| CMPL 402 | Excel | 2 |
| ENG 420 | The Writing Process | 4 |
| MKT 510 | Principles of Marketing | 4 |
| General Education Course | 4 | |
| Credits | 16 | |
| Spring | ||
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| MTH 402 or MTH 504 or MTH 510 | Math for Our World or Statistics or Pre-Calculus | 4 |
| General Education Course | 4 | |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| ART 512 | Fundamentals of Design | 4 |
| COM 480 | Visual Communication | 4 |
| MGMT 569 | Budget Management | 4 |
| Elective | 4 | |
| Credits | 16 | |
| Spring | ||
| DAT 510 | Introduction to Data Analytics | 4 |
| MKT 517 | Consumer Behavior | 4 |
| General Education Course | 4 | |
| Elective | 4 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| MKT 600 | Social Media Marketing | 4 |
| MKT 612 | Agile Marketing | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| Credits | 16 | |
| Spring | ||
| COM 647 | Writing for Visual Media | 4 |
| Elective | 4 | |
| MKT 618 | Sales Management | 4 |
| MKT 723 | Marketing Design and Usability | 4 |
| Credits | 16 | |
| Fourth Year | ||
| Fall | ||
| IDIS 601 | Interdisciplinary Seminar | 4 |
| MKT 645 | Marketing Research | 4 |
| MKT 720 | Digital Advertising | 4 |
| Elective | 4 | |
| Credits | 16 | |
| Spring | ||
| MGMT 795 or MGMT 797 or MGMT 798 | Integrative Capstone: Industry-Based Internship or Integrative Capstone: Industry-Based Project or Integrative Capstone: Strategic Management Experience | 4 |
| Elective | 4 | |
| Credits | 8 | |
| Total Credits | 120 | |
Degree Requirements
General Education Program Requirements
A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only 8 credits overlapped between the Major and Minor.
All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar, must be taken prior to the capstone.
| Code | Title | Credits |
|---|---|---|
| ENG 420 | The Writing Process | 4 |
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| COM 480 | Visual Communication | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| Select one of the following: | 4 | |
MTH 402 | Math for Our World | |
MTH 504 | Statistics | |
MTH 510 | Pre-Calculus | |
| Knowledge of Human Behavior & Social Systems | 4 | |
| Knowledge of the Physical & Natural World | 4 | |
| Knowledge of Human Thought & Expression | 4 | |
| CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| IDIS 601 | Interdisciplinary Seminar | 4 |
| Total Credits | 40 | |
Writing Program Requirements
All bachelor's degree candidates are required to complete four writing intensive courses as part of the University Writing Program Requirements as follows:
| Code | Title | Credits |
|---|---|---|
ENG 420 | The Writing Process | |
One Writing Intensive course in the Major | ||
One Writing Intensive course at the 600-level or above | ||
One Additional Writing Intensive Course | ||
Writing Intensive courses are identified with the label "Writing Intensive Course" in the "Attributes" section of the course description and/or a W following the course number.
Major Requirements
Prior to capstone enrollment, students are expected to complete the majority of their required major courses along with CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar. Students should consult with their advisor regarding specific major courses that may be completed with their capstone. Academic Advisor approval is required for registration to be processed.
| Code | Title | Credits |
|---|---|---|
| Major in Marketing | ||
| Foundation Courses | ||
| APST 405 | Career Development and Planning | 2 |
| ART 512 | Fundamentals of Design | 4 |
| CMPL 402 | Excel | 2 |
| MGMT 569 | Budget Management | 4 |
| MKT 510 | Principles of Marketing | 4 |
| Intermediate Courses | ||
| COM 647 | Writing for Visual Media | 4 |
| DAT 510 | Introduction to Data Analytics | 4 |
| MKT 517 | Consumer Behavior | 4 |
| MKT 600 | Social Media Marketing | 4 |
| Advanced Courses | ||
| MKT 612 | Agile Marketing | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| MKT 618 | Sales Management | 4 |
| MKT 645 | Marketing Research | 4 |
| MKT 720 | Digital Advertising | 4 |
| MKT 723 | Marketing Design and Usability | 4 |
| Integrative Capstone | ||
| MGMT 795 | Integrative Capstone: Industry-Based Internship | 4 |
| or MGMT 797 | Integrative Capstone: Industry-Based Project | |
| or MGMT 798 | Integrative Capstone: Strategic Management Experience | |
| Total Credits | 60 | |
Electives
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, option or minor. Students will need 120 credits total to graduate with a bachelor's degree from the Online Division of the College of Professional Studies.
- Identify the activities/issues in marketing that may present ethical challenges and articulate the consequences associated with the unethical behavior.
- Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
- Recognize the role of marketing in today’s global society.
- Demonstrate multi-channel communication skills including oral, written, audio/visual and digital.
- Identify and analyze contemporary marketing problems and situations.
- Collect, review, and analyze consumer and sales data to make informed marketing decisions.
Your Prior and Current Learning Counts
Many of our students can demonstrate college-level knowledge gained from military, workplace and volunteer-based training, and experiences. We are experts at helping students demonstrate learning and earning academic credit.
Career Outcomes
Talk with your advisor to discuss how your program, experience, and goals align.