Business: Digital Marketing Option (A.S.)

Business: Digital Marketing Option (A.S.)
two students listening to peer speak
  Online Program

The online A.S. in Business uses an overview of general management theory, you will understand the fundamental concepts of economics, marketing, finance, and organizational behavior.

 Credit Hours: 60  |   Transfer: Up to 44 Credits  |   Tuition Cost

What is the Digital Marketing option in Business?

The Associate Degree in Business with an option in Digital Marketing is a  undergraduate program designed to provide students with a solid foundation in both business principles and the ever-evolving field of digital marketing. This specialized degree program combines the fundamentals of business administration with in-depth knowledge and practical skills in digital marketing strategies, techniques, and tools. This degree prepares students for a smooth transition to the B.S. in Business Management or related degree.

Why study the Digital Marketing option in Business at UNH College of Professional Studies?

The option in digital marketing focuses on the application of marketing principles in the digital realm. Students explore the latest digital marketing trends, consumer behavior in online environments, and strategies for reaching and engaging target audiences through various digital channels. They learn how to create and implement effective digital marketing campaigns, utilize social media platforms, optimize websites for search engines, analyze data and metrics, and leverage digital advertising tools.

Potential Career Areas

  • Digital Marketing Assistant
  • Social media Coordinator
  • Content Creator
  • Search Engine Optimization (SEO) Specialist
  • Digital Advertising Associate

Course Highlights

  • Principles of Economics
  • Principles of Management
  • Financial Accounting
  • Principles of Marketing

...and more!


  • Regionally accredited by the New England Commission on Higher Education, Inc. (NECHE).
  • Available fully online with select on-campus courses.
  • Affordable tuition.
  • Nationally ranked online programs.
  • About 89% of our students are transfer students. Making the most of your transfer credits is our specialty.
  • Career advising is available to all students and alumni. We also extend this service to those considering their college options.
  • Faculty who are subject matter experts and share their real-world expertise, helping you apply what you learn to your personal goals and career.
  • We’re experts at assessing credit toward your undergraduate degree – not only from previous college coursework, but also for other college-level knowledge demonstrated outside the traditional classroom.

  • Completion of our free, online application for admission
  • High school diploma, completion of a high school education in a homeschool setting under state law, or demonstrate high school equivalency.
    • Successful completion of one of the following exams will be required for demonstrating high school equivalency: the GED, HiSET, or TASC

Those wishing to continue their education may apply their 60-credit associate degree toward an 120-credit bachelor’s degree. Ask your advisor for details!

Curriculum & Requirements

The Associate in Science degree in Business is designed for students interested in gaining a solid foundation in the field of business. The program includes an overview of general management theory and introduces students to the fundamental concepts of economics, marketing, finance, and organizational behavior. Students are able to further customize their degree by choosing from an array of three-course concentrations to gain specialized knowledge. This degree prepares students for a smooth transition to the B.S. in Business Management or related degree.

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.

Sample Course Sequence

Plan of Study Grid
First Year
APST 405 Career Development and Planning 2
CMPL 402 Excel 2
COM 460 Interpersonal Communication and Group Dynamics 4
ENG 420 The Writing Process 4
MGMT 410 Principles of Management 4
CRIT 501 Introduction to Critical Inquiry 4
MKT 510 Principles of Marketing 4
Select one of the following: 4
MTH 402
Math for Our World
MTH 504
MTH 510
General Education Course 4
Second Year
COM 480 Visual Communication 4
ECO 470
or ACCT 532
or HRM 420
or MGMT 569
Principles of Economics
or Financial Accounting
or Human Resource Management
or Budget Management
MKT 600
or MKT 615
Social Media Marketing
or Digital Storytelling and Brand Management
General Education Course 4
MKT 517 Consumer Behavior 4
ACCT 532
or ECO 470
or HRM 420
or MGMT 569
Financial Accounting
or Principles of Economics
or Human Resource Management
or Budget Management
General Education Course 4
 Total Credits60

Degree Requirements

Minimum Credit Requirement: 60 credits
Minimum Residency Requirement: 16 credits must be taken at UNH
Minimum GPA: 2.0 required for conferral*
Core Curriculum Required: General Education Program

Major, Option, and Elective Requirements as indicated.
*Major GPA requirements as indicated.

General Education Program Requirements

A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of one course overlap between the Major and General Education areas.

ENG 420The Writing Process4
COM 460Interpersonal Communication and Group Dynamics4
COM 480Visual Communication4
CRIT 501Introduction to Critical Inquiry4
Select one of the following:4
MTH 402
Math for Our World
MTH 504
MTH 510
Knowledge of Human Behavior & Social Systems4
Knowledge of the Physical & Natural World4
Knowledge of Human Thought & Expression4
Total Credits32

Major Requirements

A minimum grade of C- is required in all Major and Option coursework. Students are allowed a maximum of one course overlap between the Major/Option and General Education areas.

Major in Business
APST 405Career Development and Planning2
CMPL 402Excel2
MGMT 410Principles of Management4
Select two of the following:8
Students should not take both ACCT 532 and MGMT 569 as part of their major elective group.
ACCT 532
Financial Accounting
or ECO 470
Principles of Economics
or HRM 420
Human Resource Management
or MGMT 569
Budget Management
Option in Digital Marketing
MKT 510Principles of Marketing4
MKT 517Consumer Behavior4
MKT 600Social Media Marketing4
or MKT 615 Digital Storytelling and Brand Management
Total Credits28


Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, concentration or minor. Students will need 60 credits total to graduate with an associate degree.

  • Attain proficiency in the basic concepts, theories, and methods of inquiry in business.
  • Evaluate ethical principles that guide businesses.
  • Prepare for seamless transition to the Bachelor of Science in Business Management program.

Your Prior and Current Learning Counts

Many of our students can demonstrate college-level knowledge gained from military, workplace and volunteer-based training, and experiences. We are experts at helping students demonstrate learning and earning academic credit.

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