The online A.S. in Business uses an overview of general management theory, you will understand the fundamental concepts of economics, marketing, finance, and organizational behavior.
Credit Hours: 60 | | Tuition Cost
What is the Digital Marketing option in Business?
The Associate Degree in Business with an option in Digital Marketing is a undergraduate program designed to provide students with a solid foundation in both business principles and the ever-evolving field of digital marketing. This specialized degree program combines the fundamentals of business administration with in-depth knowledge and practical skills in digital marketing strategies, techniques, and tools. This degree prepares students for a smooth transition to the B.S. in Business Management or related degree.
Why study the Digital Marketing option in Business at UNH College of Professional Studies?
The option in digital marketing focuses on the application of marketing principles in the digital realm. Students explore the latest digital marketing trends, consumer behavior in online environments, and strategies for reaching and engaging target audiences through various digital channels. They learn how to create and implement effective digital marketing campaigns, utilize social media platforms, optimize websites for search engines, analyze data and metrics, and leverage digital advertising tools.
Potential Career Areas
- Digital Marketing Assistant
- Social media Coordinator
- Content Creator
- Search Engine Optimization (SEO) Specialist
- Digital Advertising Associate
Course Highlights
- Principles of Economics
- Principles of Management
- Financial Accounting
- Principles of Marketing
...and more!
Why UNH CPS?
- Regionally accredited by the New England Commission on Higher Education, Inc. (NECHE).
- Available fully online with select on-campus courses.
- Affordable tuition.
- Nationally ranked online programs.
- About 89% of our students are transfer students. Making the most of your transfer credits is our specialty.
- Career advising is available to all students and alumni. We also extend this service to those considering their college options.
- Faculty who are subject matter experts and share their real-world expertise, helping you apply what you learn to your personal goals and career.
- We’re experts at assessing credit toward your undergraduate degree – not only from previous college coursework, but also for other college-level knowledge demonstrated outside the traditional classroom.
- Completion of our free, online application for admission
- High school diploma, completion of a high school education in a homeschool setting under state law, or demonstrate high school equivalency.
- Successful completion of one of the following exams will be required for demonstrating high school equivalency: the GED, HiSET, or TASC
Those wishing to continue their education may apply their 60-credit associate degree toward an 120-credit bachelor’s degree. Ask your advisor for details!
Curriculum & Requirements
This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.
Sample Course Sequence
| First Year | ||
|---|---|---|
| Fall | Credits | |
| APST 405 | Career Development and Planning | 2 |
| CMPL 402 | Excel | 2 |
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| ENG 420 | The Writing Process | 4 |
| MGMT 410 | Principles of Management | 4 |
| Credits | 16 | |
| Spring | ||
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| MKT 510 | Principles of Marketing | 4 |
| Select one of the following: | 4 | |
MTH 402 | Math for Our World | |
MTH 504 | Statistics | |
MTH 510 | Pre-Calculus | |
| General Education Course | 4 | |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| COM 480 | Visual Communication | 4 |
| ECO 470 or ACCT 532 or HRM 420 or MGMT 569 | Principles of Economics or Financial Accounting or Human Resource Management or Budget Management | 4 |
| MKT 600 or MKT 615 | Social Media Marketing or Digital Storytelling and Brand Management | 4 |
| General Education Course | 4 | |
| Credits | 16 | |
| Spring | ||
| MKT 517 | Consumer Behavior | 4 |
| ACCT 532 or ECO 470 or HRM 420 or MGMT 569 | Financial Accounting or Principles of Economics or Human Resource Management or Budget Management | 4 |
| General Education Course | 4 | |
| Credits | 12 | |
| Total Credits | 60 | |
Degree Requirements
Major, Option, and Elective Requirements as indicated.
*Major GPA requirements as indicated.
General Education Program Requirements
A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of one course overlap between the Major and General Education areas.
| Code | Title | Credits |
|---|---|---|
| ENG 420 | The Writing Process | 4 |
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| COM 480 | Visual Communication | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| Select one of the following: | 4 | |
MTH 402 | Math for Our World | |
MTH 504 | Statistics | |
MTH 510 | Pre-Calculus | |
| Knowledge of Human Behavior & Social Systems | 4 | |
| Knowledge of the Physical & Natural World | 4 | |
| Knowledge of Human Thought & Expression | 4 | |
| Total Credits | 32 | |
Major Requirements
A minimum grade of C- is required in all Major and Option coursework. Students are allowed a maximum of one course overlap between the Major/Option and General Education areas.
| Code | Title | Credits |
|---|---|---|
| Major in Business | ||
| APST 405 | Career Development and Planning | 2 |
| CMPL 402 | Excel | 2 |
| MGMT 410 | Principles of Management | 4 |
| Select two of the following: | 8 | |
| Students should not take both ACCT 532 and MGMT 569 as part of their major elective group. | ||
ACCT 532 | Financial Accounting | |
or ECO 470 | Principles of Economics | |
or HRM 420 | Human Resource Management | |
or MGMT 569 | Budget Management | |
| Option in Digital Marketing | ||
| MKT 510 | Principles of Marketing | 4 |
| MKT 517 | Consumer Behavior | 4 |
| MKT 600 | Social Media Marketing | 4 |
| or MKT 615 | Digital Storytelling and Brand Management | |
| Total Credits | 28 | |
Electives
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, concentration or minor. Students will need 60 credits total to graduate with an associate degree.
- Attain proficiency in the basic concepts, theories, and methods of inquiry in business.
- Evaluate ethical principles that guide businesses.
- Prepare for seamless transition to the Bachelor of Science in Business Management program.
Your Prior and Current Learning Counts
Many of our students can demonstrate college-level knowledge gained from military, workplace and volunteer-based training, and experiences. We are experts at helping students demonstrate learning and earning academic credit.