Get Ahead in Your Business Career
This online degree addresses the fundamentals of business, including management, marketing, economics, ethical business practices, and accounting. Using a responsive approach that tailors your coursework to real workforce needs, this program will help you become a qualified critical thinker, well-rounded communicator, and use quantitative analysis
Credit Hours: 120 | Transfer: Up to 90 Credits | Tuition Cost
What is the Digital Marketing Option in Business Management?
The Bachelor of Science degree in Business Management offers students the appropriate breadth and depth of study with a concentration of five courses to pursue other areas of interest in management. The degree is responsive to the education needs of businesses and includes an appropriate foundation for further graduate study. The outcomes-based program is built upon a foundation of six essential competencies that are integrated throughout the curriculum: critical thinking, effective oral and written communication, applied quantitative analysis, managing in a global environment, ethical practice, and leadership.
Why study the Digital Marketing Option in Business Management at UNH College of Professional Studies?
This degree addresses fundamentals of business including management, marketing, economics, ethical business practices, and accounting. Using a responsive approach that tailors your coursework to real workforce needs, this program will help you become a qualified critical thinker, well-rounded communicator, and use quantitative analysis.
Potential Career Areas
- General and Operations Manager
- Sales Manager
- Administrative Services Manager
- Purchasing Manager
- Compliance Manager
- Loss Prevention Manager
- Agent and Business Manager
- Cost Estimator
- Management Analyst
- Business Continuity Planner
- First-Line Supervisor
- Business Intelligence Analyst
Course Highlights
- Principles of Management
- Excel
- Career Development and Life Planning
- Statistics
- Financial Accounting
…and more!
Why UNH CPS?
- Regionally accredited by the New England Commission on Higher Education, Inc. (NECHE).
- Available fully online with select on-campus courses.
- Affordable tuition.
- Nationally ranked online programs.
- About 89% of our students are transfer students. Making the most of your transfer credits is our specialty.
- Career advising is available to all students and alumni. We also extend this service to those considering their college options.
- Faculty who are subject matter experts and share their real-world expertise, helping you apply what you learn to your personal goals and career.
- We’re experts at assessing credit toward your undergraduate degree – not only from previous college coursework, but also for other college-level knowledge demonstrated outside the traditional classroom.
- Proud Member of ACBSP
Whether you completed your associate degree or took a few courses, we have experience working with community college students nationwide and we are experts at maximizing your transfer credits. We are proud of our formal partnerships to support community college graduates through our Transfer Pathways.
Students pursuing an associate degree at a New Hampshire community college are encouraged to explore our Transfer Pathway below.
- Completion of our free, online application for admission
- High school diploma, completion of a high school education in a homeschool setting under state law, or demonstrate high school equivalency.
- Successful completion of one of the following exams will be required for demonstrating high school equivalency: the GED, HiSET, or TASC
Curriculum & Requirements
The Bachelor of Science degree in Business Management offers students the appropriate breadth and depth of study with a concentration of five courses to pursue other areas of interest in management.
The degree is responsive to the education needs of businesses and includes an appropriate foundation for further graduate study. The outcomes-based program is built upon a foundation of six essential competencies that are integrated throughout the curriculum: critical thinking, effective oral and written communication, applied quantitative analysis, managing in a global environment, ethical practice, and leadership.
This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.
Sample Course Sequence
| First Year | ||
|---|---|---|
| Fall | Credits | |
| APST 405 | Career Development and Planning | 2 |
| CMPL 402 | Excel | 2 |
| ENG 420 | The Writing Process | 4 |
| MTH 402 | Math for Our World | 4 |
| General Education Course | 4 | |
| Credits | 16 | |
| Spring | ||
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| MGMT 410 | Principles of Management | 4 |
| Elective | 4 | |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| COM 480 | Visual Communication | 4 |
| MKT 510 | Principles of Marketing | 4 |
| MTH 504 | Statistics | 4 |
| General Education Course | 4 | |
| Credits | 16 | |
| Spring | ||
| ACCT 532 or MGMT 569 | Financial Accounting or Budget Management | 4 |
| ECO 470 or HRM 420 or CMPL 643 or MGMT 625 or OPS 570 | Principles of Economics or Human Resource Management or Managing Information Technology or Legal and Ethical Issues in Business Management or Operations Management | 4 |
| MKT 517 | Consumer Behavior | 4 |
| Elective | 4 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| CMPL 643 or ECO 470 or HRM 420 or MGMT 625 or OPS 570 | Managing Information Technology or Principles of Economics or Human Resource Management or Legal and Ethical Issues in Business Management or Operations Management | 4 |
| Elective | 4 | |
| Credits | 16 | |
| Spring | ||
| ART 512 or COM 647 or MKT 600 or MKT 612 or MKT 645 or MKT 720 or MKT 723 | Fundamentals of Design or Writing for Visual Media or Social Media Marketing or Agile Marketing or Marketing Research or Digital Advertising or Marketing Design and Usability | 4 |
| COM 647 or ART 512 or MKT 600 or MKT 612 or MKT 645 or MKT 720 or MKT 723 | Writing for Visual Media or Fundamentals of Design or Social Media Marketing or Agile Marketing or Marketing Research or Digital Advertising or Marketing Design and Usability | 4 |
| General Education Course | 4 | |
| Elective | 4 | |
| Credits | 16 | |
| Fourth Year | ||
| Fall | ||
| IDIS 601 | Interdisciplinary Seminar | 4 |
| MKT 600 or ART 512 or COM 647 or MKT 612 or MKT 645 or MKT 720 or MKT 723 | Social Media Marketing or Fundamentals of Design or Writing for Visual Media or Agile Marketing or Marketing Research or Digital Advertising or Marketing Design and Usability | 4 |
| Elective | 4 | |
| Elective | 4 | |
| Credits | 16 | |
| Spring | ||
| MGMT 795 or MGMT 797 or MGMT 798 | Integrative Capstone: Industry-Based Internship or Integrative Capstone: Industry-Based Project or Integrative Capstone: Strategic Management Experience | 4 |
| Elective | 4 | |
| Credits | 8 | |
| Total Credits | 120 | |
Degree Requirements
General Education Program Requirements
A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only 8 credits overlapped between the Major and Minor.
All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar, must be taken prior to the capstone.
| Code | Title | Credits |
|---|---|---|
| ENG 420 | The Writing Process | 4 |
| COM 460 | Interpersonal Communication and Group Dynamics | 4 |
| COM 480 | Visual Communication | 4 |
| CRIT 501 | Introduction to Critical Inquiry | 4 |
| Select one of the following: | 4 | |
MTH 402 | Math for Our World | |
MTH 504 | Statistics | |
MTH 510 | Pre-Calculus | |
| Knowledge of Human Behavior & Social Systems | 4 | |
| Knowledge of the Physical & Natural World | 4 | |
| Knowledge of Human Thought & Expression | 4 | |
| CRIT 602 | Advanced Critical Analysis and Strategic Thinking | 4 |
| IDIS 601 | Interdisciplinary Seminar | 4 |
| Total Credits | 40 | |
Writing Program Requirements
All bachelor's degree candidates are required to complete four writing intensive courses as part of the University Writing Program Requirements as follows:
| Code | Title | Credits |
|---|---|---|
ENG 420 | The Writing Process | |
One Writing Intensive course in the Major | ||
One Writing Intensive course at the 600-level or above | ||
One Additional Writing Intensive Course | ||
Writing Intensive courses are identified with the label "Writing Intensive Course" in the "Attributes" section of the course description and/or a W following the course number.
Major Requirements
Prior to capstone enrollment, students are expected to complete the majority of their required major courses along with CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar. Students should consult with their advisor regarding specific major courses that may be completed with their capstone. Academic Advisor approval is required for registration to be processed.
| Code | Title | Credits |
|---|---|---|
| Major in Business Managment | ||
| Foundational Courses | ||
| APST 405 | Career Development and Planning | 2 |
| CMPL 402 | Excel | 2 |
| MGMT 410 | Principles of Management | 4 |
| MTH 504 | Statistics | 4 |
| Intermediate Courses | ||
| ACCT 532 | Financial Accounting | 4 |
| or MGMT 569 | Budget Management | |
| MKT 510 | Principles of Marketing | 4 |
| Advanced Courses | ||
| Select two of the following: | 8 | |
CMPL 643 | Managing Information Technology | |
ECO 470 | Principles of Economics | |
HRM 420 | Human Resource Management | |
MGMT 625 | Legal and Ethical Issues in Business Management | |
OPS 570 | Operations Management | |
| Option in Digital Marketing | ||
| MKT 517 | Consumer Behavior | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| Select three of the following: | 12 | |
ART 512 | Fundamentals of Design | |
or COM 647 | Writing for Visual Media | |
or MKT 600 | Social Media Marketing | |
or MKT 612 | Agile Marketing | |
or MKT 645 | Marketing Research | |
or MKT 720 | Digital Advertising | |
or MKT 723 | Marketing Design and Usability | |
| Integrative Capstone | ||
| MGMT 795 | Integrative Capstone: Industry-Based Internship | 4 |
| or MGMT 797 | Integrative Capstone: Industry-Based Project | |
| or MGMT 798 | Integrative Capstone: Strategic Management Experience | |
| Total Credits | 52 | |
Electives
Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, option or minor. Students will need 120 credits total to graduate with a bachelor's degree from the Online Division of the College of Professional Studies.
- Apply business management theories related to production and operations, organizational behavior, human resource management, and leadership throughout various functional areas of organizations.
- Communicate organizational information effectively across an organization through the use of information systems, to a broad spectrum of audiences and in a variety of business situations.
- Apply quantitative tools and information systems in business analysis and decision-making.
- Critically analyze, research and articulate organizational strengths and weaknesses in areas such as competitive advantage, operations, human resources, marketing, financial and strategic positioning.
- Make legal and ethical individual and business decisions based on legalities, evaluation of business sustainability (environmental, socio/cultural, economic, institutional) and ethical practice.
- Manage and lead to enhance the effectiveness of individuals, teams, and business organizations in a global environment.
Your Prior and Current Learning Counts
Many of our students can demonstrate college-level knowledge gained from military, workplace and volunteer-based training, and experiences. We are experts at helping students demonstrate learning and earning academic credit.
Career Outcomes
Talk with your advisor to discuss how your program, experience, and goals align.