Digital Marketing (Minor)

Digital Marketing (Minor)
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  Online Minor

  Get Started: If you would like to add a minor to your degree program, contact your advisor.

What is the Digital Marketing Minor?

The focus of marketing revolves around the consumer and a minor in digital marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level.

Why study Digital Marketing at UNH College of Professional Studies?

Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business.

Requirements

Curriculum & Requirements

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The focus of marketing revolves around the consumer and a minor in digital marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level. Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business.
 
NOTE: This minor may not be declared with the following majors: BS Marketing or BS Business Management: Digital Marketing.
 
Students will have the opportunity to:
1. Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
2. Identify and discuss promotional skills and competencies for marketing products, services, and ideas.
3. Analyze contemporary marketing problems and situations.

All minor courses must be completed with a minimum grade of C-, and a 2.0 grade point average must be maintained in courses for the minor. Two courses must be at the upper level (600 or 700). Only 8 credits may overlap between major and minor.

 

Minor Requirements

MKT 517Consumer Behavior4
MKT 612Agile Marketing4
MKT 615Digital Storytelling and Brand Management4
Select two of the following:8
ART 512
Fundamentals of Design
COM 647
Writing for Visual Media
MKT 600
Social Media Marketing
MKT 645
Marketing Research
MKT 720
Digital Advertising
MKT 723
Marketing Design and Usability
Total Credits20