If you would like to add a minor to your degree program, contact your advisor.
Get Started:What is the Digital Marketing Minor?
The focus of marketing revolves around the consumer and a minor in digital marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level.
Why study Digital Marketing at UNH College of Professional Studies?
Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business.
Curriculum & Requirements
All minor courses must be completed with a minimum grade of C-, and a 2.0 grade point average must be maintained in courses for the minor. Two courses must be at the upper level (600 or 700). Only one overlap is allowed between major and minor.
Minor Requirements
Code | Title | Credits |
---|---|---|
MKT 517 | Consumer Behavior | 4 |
MKT 612 | Agile Marketing | 4 |
MKT 615 | Digital Storytelling and Brand Management | 4 |
Select two of the following: | 8 | |
ART 512 | Fundamentals of Design | |
COM 647 | Writing for Visual Media | |
MKT 600 | Social Media Marketing | |
MKT 645 | Marketing Research | |
MKT 720 | Digital Advertising | |
MKT 723 | Marketing Design and Usability | |
Total Credits | 20 |