Visual Communication and Social Media (Minor)

Visual Communication and Social Media (Minor)
A man smiling using an ipad
  Online Minor

  Get Started: If you would like to add a minor to your degree program, contact your advisor.


What is Visual Communication and Social Media?

The minor in Visual Communication and Social Media enables students to refine their skills in creating, analyzing, and deploying visual communication. You will be challenged to think critically about the capacity for visual communication to transcend  written and verbal communication, while carefully considering how to effectively align the mode of communication with message and audience. Particular emphasis is given to the intersection of visual communication with the fields of marketing and advertising.

Why study Visual Communication and Social Media at UNH College of Professional Studies?

The minor in Visual Communication and Social Media is all about strategic thinking: defining your audience and determining the most effective and efficient way to reach them, without relying heavily on words to do so. Courses in this minor are interdisciplinary, so it complements a variety of other majors very well, including those in marketing, psychology, humanities, and more.

Potential Career Areas

  • Social Media Manager/Strategist
  • Digital Media Planner
  • Engagement Coordinator
  • Online Community Manager
  • Brand Manager/Advocate
  • Advertising and Promotions Manager
  • Marketing Manager
  • Public Relations Specialists
  • Media Programming Directors

Curriculum & Requirements

The minor in Visual Communication and Social Media enables students to refine their skills in creating, analyzing, and deploying visual communication. Students will be challenged to think critically about the capacity for visual communication to transcend traditional modes, such as written and verbal communication, while carefully considering how to effectively align the mode of communication with message and audience. Particular emphasis is given to the intersection of visual communication with the fields of marketing and advertising.
 
Note: This minor may not be declared with the following major: B.S. Professional Communication: Visual Communication & Social Media.
 
Students will have the opportunity to:
1. Demonstrate command of various visual communication tools and social media platforms.
2. Describe potential risks and benefits of social media, as well as the importance of netiquette, digital footprint, and digital citizenship.
3. Identify and predict emerging trends in social media by assessing the attributes of past and current communication technologies.
4. Apply knowledge of visual and social media across their field of study.

All minor courses must be completed with a minimum grade of C-, and a 2.0 grade point average must be maintained in courses for the minor. Two courses must be at the upper level (600 or 700). Only one overlap is allowed between major and minor.

 

Minor Requirements

COM 504Web Development I4
COM 670Advanced Visual Communication4
COM 680Trends in Digital and Social Media4
MKT 600Social Media Marketing4
MKT 720Digital Advertising4
Total Credits20