UNH College of Professional Studies Launches New Website and Branding in Advance of Official Merger
On July 1, Granite State College will officially come together with the University of New Hampshire as the UNH College of Professional Studies (CPS). The launch of the new college website on May 4 welcomes current Granite State College students and alumni into the UNH community and provides consistent branding and expanded access to the University’s resources.
The design of the UNH CPS website is part of a universal brand update for the opening of summer session which includes creative assets for a range of purposes including email communication, digital marketing, video, social media, and recruitment.
In its earlier days as College for Lifelong Learning, the college featured evening and weekend classes that fit the schedules of working adults. It steadily built upon that foundation as Granite State College, a nationally recognized provider of online education focused exclusively on adult students. The college has been consistently recognized for its long-term investment in designing and scaling student services, technologies, curricula, and instructor training to support online student success.
According to Creative Manager Christie Tamayo, “Our goal is to effectively communicate that UNH CPS will support the University’s growth and delivery of highly personalized, world-class online programs for learners at every stage of their lives.”
Change is not new to the college; having evolved as the workforce and students’ needs have changed. “The rebranding of a fifty-year-old college required an exceptional effort by members of the Granite State College marketing team and represents the time, talent, and expertise of dozens of Granite State College and UNH colleagues,” according to Tamayo.
The UNH College of Professional Studies includes a wide array of undergraduate and graduate degree and certificate programs offered online and at the Manchester, New Hampshire campus at 88 Commercial Street. To learn more, visit cps.unh.edu.